Should Manufacturers Outsource Their Content Marketing?

Recently, Bruce McDuffee of the Manufacturing Marketing Institute asked me to participate in a podcast called Pros and Cons of Outsourcing Your Marketing. Here’s some of what Bruce asked – and what you’ll hear us discuss if you have time to listen. What are some important considerations a manufacturer should look at when they are trying to decide if they should …

Content Marketing Q and A

Content Marketing Q&A

What are your questions about content marketing? The following is from an interview with business expert James Gooch. James: You started as a Technical Writer, when did you start seeing value in your work (content) as a marketing tool? Steve: I used to be the Manager of Engineering Editorial Content at GlobalSpec, which is now part of an $8-billion company called IHS. …